AMA Member Segmentation Data & Analysis

Spring 2016

This project was created to understand the wants and needs of our University of Texas American Marketing Association members and potential members. These results will drive our event and communication strategy for next year by focusing on targeting our efforts on specific segments.

To gather this data, I collected over 50 responses from our general target of marketing students. The trends and conclusions were found from using a combination of Excel pivot tables, filtering, and basic statistics.

Data can be found on

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